What exactly does paraben-free mean?

Consumers are increasingly seeing the phrase "paraben-free" on cosmetic products. Until a few years ago, consumers are unaware of the substances that make up their cosmetic products. Makeup foundation or lipstick with chemicals that may be harmful after prolonged use have been sold in the marketplace.

What does it really mean when they say "paraben-free?"Should you really care if your cosmetic products has paraben?

What are parabens?

Parabens are the most widely used preservatives in cosmetics and personal care products such as soap, moisturizers, shaving cream and underarm deodorant, according to the Food and Drug Administration. Parabens are esters (a compound formed from acid and alcohol) of p-hydroxybenzoic acid. The FDA says the most common parabens are methylparaben, propylparaben and butylparaben.

The use of parabens help extend the shelf life of products and prevent growth of bacteria and fungi in. However, some think that parabens may be linked to increased risk of breast cancer, reproductive toxicity, and other illnesses.

A better alternative

At It's Fire Cosmetics, we aim to use natural preservatives to make sure that our products are fresh and safe to use. We also avoid synthetic preservatives, not just parabens.